Media Nin9

5 benefits of adding video to your marketing

1. Video Can Boosts Your Conversion Rates.

Video should be seen as an investment into your marketing.  Pages that include a video on the landing page can increase conversions by 80%! Watching a great presenter can absolutely influence buying behavior. Plus, they can serve as built-in tutorials or testimonials, depending on the angle you’re going for providing another option besides text to sell your product or service.

2. Video is a great addition to your email marketing campaigns.

It’s been reported that adding the word “video” in your subject line can increase open rates and decrease unsubscribe rates. Video in an email leads to a 200-300% increase in click-through rate – a staggering statistic. But in most cases, you can’t deny that it’s easier to watch a video than sit and read text, right? This is particularly effective if you’re demonstrating how to use your product or express something that you just can’t get across with the same impact through the written word.

3. Search engines love video.

Search engines are looking for content that engages viewers. Nothing entices more numerous and longer page views quite like a video. Not only that, YouTube is the second largest search engine behind Google. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly increased. What’s more, if you promote your video via social media, your chances of getting found go through the roof!

4. Video builds trust and credibility.

Video is the perfect way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust. 90% of users say that product videos are helpful in the decision process. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust translates to sales.

5. Video encourages social shares.

Let’s face it: this is the age of viral videos. And 92% of mobile video consumers share videos with others. This is your chance to have some fun and really show what your company is all about.

Take this classic ad from Dollar Shave Club (keep in mind the target audience here). Using humor to let your company’s personality shine through will encourage shares every time:

Video marketing is only growing in scope and you’re only limited by your imagination. From creating a how-to video to using Facebook live, there is a wide range of opportunities for you to choose from. It’s not just for the big brands anymore, everyone should be getting on board with video.