Media Nin9

HOW to prepare for your video

A corporate video helps you connect with employees, clients, and customers alike. Often times, a great video comes down to preparation. A little hard work upfront pays huge dividends on the back end, ultimately leading to a better and more effective video.

Because creating a video isn’t as easy as it seems. There are 3 things we require before producing any media for our clients.

Who Is Your Audience ?

The first step you should take when creating a video is to think about your target audience. Who are you talking to? Is this video meant for C-Suite executives? Customers? Clients? Potential B2B partners or vendors? Employees? What do they care about? What are their ages ? The more details the better.

Find Your Message

After you know your target audience, it’s time to think about what actually needs to be said in your video. Is there a clear topic that needs to be addressed? Are you making a company announcement? Is it something you want to teach your audience? When you understand the message, it’s much easier to put it down on paper during the script-writing and reviewing process. When you’re on set, you want to shoot with a purpose, because it’s much more difficult and time-consuming to figure it out in Post-Production (editing!). Preparing the message ahead of time gives you an outline of what your video, production and post-production process will look like and entail.

How Will People View this Content/Video?

How and where you present your corporate video is critical to plan out in Pre-Production. It can determine how you film and what resources you need in Post-Production. A corporate training video that’s meant only for internal distribution will have a different look, feel and tone than one that’s meant for widespread consumption on platforms like Facebook or YouTube. Internal videos speak to an audience that already knows who you are and what you do. They get the inside jokes and know the company’s core values inside & out. You can skip over your brand anthem & use graphics to visually engage with your employee base & keep them focused on your important message. An external video, on the other hand, might have to spend more time bringing the viewer up to speed before launching into anything of substance. You’ll want to teach new audience members about you first to hook them into learning more. Think about the environment they’ll watch them in, as well. Will they be at a desktop? Is that desktop at work or home? Will they need headphones? Will they watch it in an event space? Will they be able to hear? Take the time to think about the platform upon which your corporate video will be distributed, and how that should inform your production choices..